Membership Inspiration Guide And Workshop
9 Types Of Memberships, With Over 90 Examples, That Show How Your Business Can And Should Generate Recurring Revenue
Hey There, I'm Sal Frances, Creator Of The Template Tribe
I launched my Canva template membership over 5 years ago! Still to this day, my membership is my primary business and highest profit maker.
I could have launched a template shop. I could have just sold bundles. I could have continued 1:1 client work... but thankfully I made the smart and strategic decision to launch a membership.
Hands down, this was the best business decision I've ever made, but I didn't just wing it. It wasn't just luck. I educated myself and learned from the top Membership Expert Stu McClaren, Founder Of The Membership Experience.
Get Inspired, Get Strategic, Get Membership-Savvy
Because The Smartest Thing You Can Ever Do For Your Business Is Generate Recurring Revenue
I created this guide because I want you to see and believe in the potential of a membership for your own business. I want you to understand membership business models are diverse and offer a sustainable win-win outcome for you and your members, IF you get the strategy and foundation right.
I want you to get inspired, but more importantly, I want you to get strategic and membership-savvy, which is why I'm handing you over to my membership mentor Stu at The Membership Experience.
Bookmark this page for inspiration, but make sure you also sign up for the FREE workshop here.
9 Types Of Memberships
The terms memberships & subscriptions can often be a little ambiguous and misunderstood.
What we're really talking about here, from a business model point of view, is recurring revenue and predictable profits.
We're exploring business models that have a sticky factor and give your customers a reason to join and reason to stay.
So as you're exploring these types of memberships, start to think about, why will members join and why will they stay?
For full transparency, some of these examples contain affiliate links.
For fun & simplicity, all of these membership types start with C!
1. Content Memberships
Content Memberships focus on offering content in the form of templates, resources, articles, printables, planners, checklists, guides, workbooks, scripts, prompts, formulas and information that can be applied to a task or process.
Members Join For
Access to useful content, templates and resources that make a process faster or easier.
Members Stay For
Useful, trusted, reliable content they consistently use because it saves them time and effort.
Think About
How can you make your content so useful your members start to rely on it as part of their routine?
Inspiration & Examples
2. Coaching Memberships
Coaching Memberships focus on education, training and learning support. Coaching can be offered via video courses, live calls, in-person, one-to-one, one-to-many or small group coaching. e.g. Masterminds
Members Join For
A learning experience that offers the fastest, easiest way to gain new knowledge or skills.
Members Stay For
Continued learning, upskilling, support and implementation of their knowledge and skills.
Think About
How can you help & support your members to apply the knowledge, so it's not just about learning, but implementation?
Inspiration & Examples
3. Community Memberships
Community Memberships facilitate connection between people who share a common passion, purpose or problem.
Members Join For
Connection, collaboration and to find, chat and interact with other likeminded people.
Members Stay For
Collaboration opportunities, support, sense of connection and relationships.
Think About
How can you offer an organised, coordinated space to facilitate connection between your members?
Inspiration & Examples
4. Curation Memberships
Curation Memberships offer a curated hub of classes, trainings & resources from multiple trusted experts.
Members Join For
Access to multiple experts, trainings, classes and resources in the one place.
Members Stay For
Continued learning and fresh knowledge from the top trusted experts, coaches and trainers.
Think About
How can you outsource and partner with multiple experts to provide the best resources?
Inspiration & Examples
5. Collective Memberships
Collective Memberships combine multiple deals, offers & discounts from partner brands & businesses, with focus on a specific niche or audience. Similar to a directory model.
Members Join For
Access to deals, offers and discounts from trusted brands and businesses.
Members Stay For
Continued value, savings, rewards and sense of privilege for being a member.
Think About
How can you collaborate with other businesses to offer partner deals & discounts?
Inspiration & Examples
6. Customer VIP Memberships
Customer Memberships are essentially loyalty programs & VIP clubs that reward customers with points, perks, gifts & exclusive member benefits. Joining can be free or paid.
Members Join For
Earning and redeeming points, rewards, coupons, freebies, gifts & exclusive offers.
Members Stay For
Continued value, member-only perks, rewards, trust, sentiment, delight and satisfaction.
Think About
How can you make your members feel like they're part of a royalty VIP club so it's a no brainer to stick with you?
Inspiration & Examples
7. Continued Purchase Memberships
Continued Purchase Memberships offer an incentive to subscribe to auto renewal or delivery of the product/service.
Members Join For
Convenience, brand preference and to save time & money on routine purchases.
Members Stay For
Continued convenience, time & money savings, refreshment, trust, sentiment & satisfaction.
Think About
How can you incentivise your customers to subscribe to auto renewal/payment so it becomes a convenient or exciting continued experience?
Inspiration & Examples
8. Creative Project Memberships
Creative Project Memberships offer a monthly project, challenge, task or activity to complete. Projects are typically hobby or skill related. This works well for subscription boxes, but can also be offered online only.
Members Join For
The creative & participation factor. By creating and doing, they feel a sense of purpose and involvement.
Members Stay For
Continued learning, upskilling, sense of purpose, competitive edge, fun & enjoyment.
Think About
How can you offer a doing & creating experience? What's a project, challenge or activity your members would enjoy participating in each month?
Inspiration & Examples
9. Combination Memberships
Combination Memberships are a combo of types, and actually the most common and recommended as part of your membership strategy. Even all of the examples above are combos to some extent.
Members Join For
The all-in-one experience. The content, coaching, community and VIP treatment experience.
Members stay For
Continued value, support, progress, results and to be part of the continued experience.
Think About
How can you combine at least 3 membership types to offer your members a valuable experience they'll want to stick around for?
Inspiration & Examples
Your Next Step
Don't Manifest Your Membership, Mani-TEST It!
Hopefully by now you're feeling inspired and your wheels should be turning for what kind of membership you could create...
But as you start to manifest that grand vision of your perfect membership, you must also test & validate your idea, which is exactly what you're going to learn in Stu's FREE workshop series:
Turn Your Skills And Know-How Into A Profitable Membership
Join The FREE Membership Workshop Here
